Companies often need stark pictures of the future to break out of the rut they are in and arrive at really new outside-the-box ideas. We generate BIG Pictures of the Future©
beginning with comprehensive research on the competition and trend analysis and then, in a creative process, transforming the results into provocative and polarizing future scenarios. These scenarios and their visualizations are then used to stimulate thinking and discussion leading to new innovation ideas.
To begin with, outside studies and the current most advanced developments in the field are analysed, firstly in order to start from the technological state of the art and secondly in order to discover the flows of resources and raw materials through networks of companies and institutions. The abstract trends derived from this analysis are then held up against developments in the needs and behaviours of customers and users. To make this process stimulating and also confrontational, we focus especially on extreme, ‘asymmetric’ behaviours. Finding lead users and pioneers, and interpreting their behaviour are particularly important factors for success. The different interpretations are summarized and illustrated, and core parameters are extracted.
For the practical work with scenarios we then use the anticipated needs and behaviours to develop potential technical systems of the company.
The results are strategically useful sketches of future life phases of your customers with ideas for relevant new product and service innovations.